The online shoe retail industry is highly competitive and Zelen’s previous e-commerce platform was not keeping up. Before switching to StoreBuilder, they were being buried in search engine results due to the duplicate content being created by their previous platform. That duplicate content was also part of the reason their previous site was experiencing slow load times, resulting in lost sales. They also needed a solution that efficiently integrated with their warehouse software, StoneEdge Order Manager. These big problems were severely holding back their growth until they found StoreBuilder.
There can be upwards of 150 different product variations for each pair of shoes. StoreBuilder allows you to create custom attributes for each product, such as size and colour. You can display multiple attributes of a single product on listings pages without duplicate pages being created, or having to enter duplicate data. That means your customers can easily see the colours a particular shoe comes in, all at once and lightning fast, right on the main listings page — without negatively affecting your SEO.
StoreBuilder integrates with StoneEdge Order Manager, which allows Zelen’s warehouse staff to pick and pack orders efficiently and easily. Orders are recorded in StoneEdge, which prepares all the necessary information for warehouse staff to prepare shipments, without them having to use the Zelen Shoes website to gather order details. Real-time integration with StoneEdge reduces the chance of human error in order preparation, increases efficiency for warehouse staff, and ensures that inventory levels are always accurate on Zelen’s website.
President, Zelen Shoes